Hooked Pins grew from a love of trying to catch different species of fish. It wasn’t about how many fish I could catch in one day; it was about researching and studying, traveling to new places, and planning exactly how to catch a specific fish. For me, there is a greater rush of excitement as I set the hook, hoping that the fish I am targeting is on the end of that line. As I’ve caught different species, I’ve learned how each behaves, how hard it fights, what baits or lures to use, and all the different colors that fish, even in the same species, come in. 

Hooked Pins was created to remember each fishing experience, whether it’s on a Saturday afternoon with a friend, a weeknight after work before dark, or a special excursion to a faraway place. On the days you get skunked, one of our pins placed on your hat or tackle bag is a reminder of what worked the last time. It’s a conversation starter that gives you the opportunity to tell your classic fishing story where you exaggerate exactly how big the fish really was. It’s a gift given to the new-found fishing buddy you made on your latest adventure. 

The logo of Hooked Pins is a Tiger Muskie, a usually sterile fish stocked here in Utah, where Hooked Pins is headquartered. I’ve never caught one, but it’s my goal in 2021. The Tiger Muskie makes a great logo for Hooked Pins because, for me, it symbolizes the thrill of fishing, the search for the species that eludes your hook. As I share my story with you, my hope is that Hooked Pins will create a community of people who share stories with each other of their fishing adventures and the fun they had together. You can follow my journey for the Muskie on my blog or social media. Share your story with us using #hookedpins.

– Zach, Founder